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As a longtime partner of the NCAA®, Buick celebrates the achievements of all athletes. However, while over 40% of athletes are women, they get less than 10% of the media coverage.1 Being the brand with the largest percent share of female buyers,2 our mission is to help increase women’s visibility in sports by encouraging viewership, supporting initiatives that drive equity, and creating platforms for women to have meaningful conversations about the issues that face them.
#SeeHerGreatness
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      "Buzzer Beater"

        "Golden Goal"

          "Record-Break"

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              Expanding the Conversation

              Listen to a powerful discussion with women’s sports media expert, Dr. Cheryl Cooky, alongside Buick VP of Marketing Molly Peck. Behind every drive for change is meaningful conversation, individual effort, and support from the community. See how Buick, fans, and experts like Dr. Cooky are helping to increase women’s visibility in sports.
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                    Buick Huddle

                    Buick Huddle with Together
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                        Get Inside the Huddle

                        Inside the Huddle you’ll find some of the most inspiring stories in women’s sports today. Through our collaboration with TOGETHXR, the media and commerce company started by Alex Morgan, Chloe Kim, Simone Manuel and Sue Bird, the Buick Huddle is a new and special way for us to connect fans with legendary women athletes.

                        Watch interviews, Q&A sessions and more featuring notable athletes, coaches and teams from around the NCAA®. And that’s just the warm-up. To see these Huddles in their entirety, visit the Buick YouTube channel.

                        TRACK & FIELD HUDDLE | BROOKE BALDWIN WITH VALERIE ALLMAN AND DALILAH MUHAMMAD

                          SOFTBALL HUDDLE | BROOKE BALDWIN WITH JENNIE FINCH AND AMANDA CHIDESTER

                            BEACH VOLLEYBALL HUDDLE | BROOKE BALDWIN WITH MISTY MAY-TREANOR AND ALIX KLINEMAN

                              MARCH MADNESS – DAY 1 HUDDLE | BROOKE BALDWIN WITH SUE BIRD AND AARI MCDONALD

                                MARCH MADNESS – DAY 2 HUDDLE | BROOKE BALDWIN WITH BREANNA STEWART

                                  SOCCER HUDDLE | JULIE FOUDY WITH TIERNA DAVIDSON AND SOFIA HUERTA

                                    VOLLEYBALL HUDDLE | LACHINA ROBINSON WITH ALIX KLINEMAN